om Peters is a renowned thought leader and provocateur. He came to prominence in the 1980s by revealing the secrets of business ‘excellence’. More recently he has been on a crusade to make businesses reimagine! their worlds – and for us individuals to stop thinking as ‘employees’ and start seeing ourselves as brands. Peters first [...]

Click through to a great article on how to benefit to the max from LinkedIn: http://mashable.com/2009/07/27/linkedin-personal-brand/